Unfair Competition & False Advertising

Schiffrin & Longo assists clients with every manner of unfair competition claims. Unfair competition refers to actions which cause economic injury to business through deceptive or wrongful actions.

Examples of Unfair Competition include:

• False Advertising
• Right of Publicity
• Invasion of Privacy
• Deceptive Trade Practices

False advertising is a misrepresentation made by a company in the course of business. The misrepresentation generally refers to the nature, characteristics, qualities, or geographic origin of the company’s or another company’s goods or services.

The right of publicity is the right of an individual to control any commercial use of his or her name, image, likeness, and other aspects of his or her identity. The right of publicity is based in state law.

Invasion of privacy is a common law tort which allows an individual to file a lawsuit against someone who appropriates his or her name for personal gain, among other things.

Deceptive trade practices are types of commercial fraud and include any activities that are designed to mislead or lure the public into purchasing a product or service.